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عمومی::
کنشگر شهری
The city as actor-network allows for the creation of sub-networks by all kinds of urban actors, as long as they manage to create urban connections.
A company has the chance to connect to them if it manages to position itself as an urban actor.
There are two ways in which the thinking on affect has the potential to clarify what it means when a company becomes an urban actor.
First of all, we see that any urban actor would be badly advised to simply create new public monothematic spaces (for example, classic corporate showrooms).
So, if in the following paragraphs, the primary focus is that of companies as urban actors, this is not to be interpreted as a corporate-reductionist perspective.
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